Helen came into her role at Etsy with the mission to develop the team and business within Australia and Asia. Her CV includes senior roles in market-leading companies including SEEK, Lonely Planet and Envato. Etsy’s mission—reimagine commerce in ways that build a more fulfilling and lasting world—was what first attracted her to the role.
Geneva Vanderzeil is a professional blogger, published author and content creator. She started her website A Pair & A Spare as a creative outlet for her DIY projects; in the last seven years, it has grown to become one of the top lifestyle blogs in the world where readers come for craft, travel, wardrobe guides, and creative tips for starting a business. Geneva published a book based on her site, designed a shoe collection, and built a community of millions of creative and adventurous people from around the world.
Sara Donaldson is the blogger behind the Australian fashion and beauty blog Harper & Harley. Over the past seven years since its creation, Sara has worked with numerous Australian and international brands which include, but are not limited to, Lancome, Sephora, Uniqlo, Gucci, Nike and David Jones. Due to its strong brand identity and consistent and authentic content, Harper & Harley has secured its place as one of the leading style blogs in Australia.
Lucy Feagins is the creator and editor of The Design Files, Australia's most popular design blog. Lucy has contributed design news and feature stories to various Australian magazines including Inside Out, The Age Melbourne Magazine and The Saturday Paper. Currently, she is the interiors columnist for Sunday Style magazine. She has appeared on TV (The Block) and radio (Triple JJJ, ABC Radio) as a result of the immense success of The Design Files.
The Design Files covers Australian design in all its forms—from architecture and interiors to gardens, art, craft, design and illustration.